H10+-+April+2-+5

=Monday, April 1 - No School= = = =Tuesday, April 2= > Logos > Ethos > > Pathos > > = = =Wednesday, April 3= = = =Thursday, April 4= > > Marketing Your Invention – Persuasive Essay and Visual Sales Project > > > > > > **Invention Essay Outline** > What is your invention? > > Who do you expect to use this invention? > > Who do you expect to buy this invention? > > Who is the audience for this piece of writing? > > > (Fascinating prose which leads to:) > Thesis: > > > > > = = =Friday, April 5=
 * recommendations for next year
 * return by Thursday
 * finish notes on rhetorical appeals
 * The Art of Rhetoric: Aristotle’s Persuasive Appeals
 * Argument: an attempt to persuade someone
 * Audience: the focus of your persuasion
 * Appeals: how the writer/speaker tries to convince the audience
 * Rhetoric:
 * Dictionary: the art of speaking and writing effectively
 * Aristotle: the ability, in each particular case, to see the available means of persuasion
 * An appeal based on logic or reason
 * Academic papers and corporate informational documents are logos-driven
 * The reader must ask whether or not the logic follows. Are the statistics skewed or unrepresentative?
 * An appeal based on the character or reputation of the author or speaker or source.
 * Expert testimony. You trust the expert.
 * Effectively saying, “I’m a great guy, so you should believe what I’m saying.”
 * Reader needs to decide if the source is credible.
 * Appeal based on emotion
 * Most advertising is pathos-driven
 * Attempts to persuade by stirring the emotions of the audience:
 * Love, pity, sorrow, fear, lust, etc.
 * Does not concern the veracity (truth) of the argument
 * The reader needs to consider, “Is the ad simply ‘playing’ me?”
 * look at examples of rhetorical appeals
 * advertisement assignment
 * get invention assignment
 * ** The Brilliant Marketer’s Persuasive Essay **
 * ** Design a product ** that you think will improve someone’s life, or something you think will sell, even if it isn’t an improvement! (This is your chance to be a callous marketer, and the product needn’t be realistic.)
 * ** Write an essay ** to persuade someone to buy your product.
 * Have a specific audience in mind.
 * Are you writing to the person who will use your product?
 * Are you writing to a multi-million dollar investor who will fund your work?
 * Are you writing to the buyer of a department store who will choose whether or not to stock this item in the store?
 * ** The three body paragraphs of this essay should involve the three Aristotelian persuasive appeals: ethos, pathos, and logos, one per paragraph. **
 * ** Make a visual presentation ** of this invention, also with a specific audience in mind. You may choose from the following ideas:
 * an ad that shows it clearly
 * a model of this brilliant invention
 * a clearly labeled diagram
 * a video version of any of the above
 * ** The essay and the visual are both due on Tuesday, April 9 **
 * 50 pts. – Essay (this may be in standard essay form or in letter form)
 * 10 pts. – Outline (you may use the back of this sheet)
 * 10 pts. – Rough draft with revisions
 * (print out the first version of this so that you and others can mark on it)
 * __ +10 pts. __ – Visual presentation accompanying the essay.
 * ** 80 pts. total **
 * 1) Intro – Wonderful opening line to grab your reader:
 * 1) First Appeal: Ethos, Pathos, or Logos
 * 1) Second Appeal: Ethos, Pathos, or Logos
 * 1) Third Appeal: Ethos, Pathos, or Logos
 * 1) Conclusion
 * work on invention essay in lab