Advertising+Essay+assignment


 * Persuasive Advertising Essay Notes **


 * Essay and visual due Wednesday, February 18 at the beginning of class **


 * First Task: **
 * ** Design a product ** that you think would make someone’s life better or easier, or just something you think you can sell to someone even if it isn’t an improvement!
 * ** Make a visual depiction ** of this invention that is **ONE** of the following:
 * an ad for the invention that shows it clearly
 * a model of the invention
 * a clear, labeled diagram of the invention
 * ** Due February 18 with the essay **


 * Second Task: ** **Write an essay** to persuade a multi-millionaire investor to bankroll the production of your invention **OR** to persuade a customer to buy your product:
 * Same rules as any essay. Leave out “I”, “me”, “I think”, “in my opinion”.
 * your product will speak for itself, including “I think” just weakens your argument
 * make sure your grammar and spelling are correct. The odds of selling your product will go way up!


 * Paragraph One ** – The introduction – Your chance to get your reader’s attention!
 * Start with a statement to get the reader’s attention.
 * Introduce the problem you are solving
 * Introduce the idea of your invention. **Describe your invention in the first paragraph!**
 * Finish your introduction with your **thesis**.
 * Purchasing this product will be a really good idea because of one overall general idea that will encompass your three persuasive appeals. Make it something related to the product!


 * Paragraph Two ** – **First Appeal**
 * Start with a **transitional phrase** from the previous paragraph that leads into your **topic sentence about ethos, pathos, __or__ logos.** (your first appeal)
 * Give one reason to buy your product based on the First Appeal.
 * Start with some context of how this product will be used
 * explain how this will be a good thing, incorporating this First Appeal.


 * Paragraph Three – Second Appeal **
 * Start with a **transitional phrase** from the previous paragraph that leads into your **topic sentence about ethos, pathos, __or__ logos.** (your Second Appeal)
 * Give one reason to buy your product based on the Second Appeal.
 * start with some context (use of the product, for instance)
 * explain how this will be a good thing, incorporating the Second Appeal


 * Paragraph Four – Third Appeal **
 * Start with a **transitional phrase** from the previous paragraph that leads into your **topic sentence about ethos, pathos, __or__ logos.** (your Third Appeal)
 * use the last persuasive appeal to convince someone to buy your product.
 * Give one reason to buy your product based on the Third Appeal.
 * give context for this appeal
 * explain how this will be a good thing


 * Paragraph Five – Conclusion **
 * Restate your thesis – this product will improve someone’s life right now
 * Explain why buying this will help an individual
 * Explain why, in the grand scheme of things, buying this product is good for society, the planet, the whole school, or some larger entity.