February+15+-+19

Monday, February 15
No School - Presidents' Day

Tuesday, February 16

 * discuss purpose of advertising
 * how do they do it?
 * what works?
 * what doesn't?
 * introduce persuasive rhetorical techniques, **take notes**
 * logos - argument based on logic
 * pathos - argument based on emotion
 * ethos - argument based on validity of the person delivering the message
 * define fallacy - an error in reasoning or a flawed argument. An argument that is not logical but appears to be sound.
 * notes on fallacies
 * bandwagon - creates the impression that everybody is doing it and so should you
 * false dilemma - limits the possible choices to avoid consideration of another choice
 * scare tactic - creates fear in people as evidence to support a claim
 * false cause - wrongly assumes a cause and effect relationship
 * hasty generalization - draws a conclusion about a population based on a small sample
 * red herring - presents an irrelevant topic to divert attention away from the original issue
 * Muse magazine article on history of advertising
 * answer questions - due on Tuesday

Wednesday, February 17

 * Muse article questions due - ? points
 * Look at ads
 * determine the audience of the ads
 * ** determine which persuasive techniques are used
 * determine if any fallacies are evident

Thursday, February 18

 * finish ad analysis
 * watch part of "The Persuaders"

Friday, February 19

 * finish watching "The Persuaders"