February+22+-+26

Monday, Feb. 22

 * There are ad agencies whose entire business is to look through scripts and find opportunities for product placement. What if you were looking through a movie script of something you have read in high school? (//Of Mice and Men, Antigone,// "The Cremation of Sam McGee", //Romeo and Juliet, Old Man and the Sea//, etc.) What would be the three best openings for product placement in one of these stories? What would the product be? Why would it work?
 * continue watching movie

Tuesday, Feb. 23

 * finish movie
 * discuss issues
 * is this happening to US?
 * does it work?
 * which brands are you faithful to?
 * why?
 * what makes it appealing?
 * how did you come to think that way?

Wednesday, Feb. 24

 * Look at ads again.
 * What do you think of them now?
 * What do you think was in the mind of the person who designed it?
 * Review ethos, pathos, logos
 * What product that is not on the market do you think could sell?
 * come up with an idea
 * it doesn't need to be realistic
 * how will you sell it using ethos, pathos, and logos?

Thursday, Feb. 25
· Design a product that would make someone’s life easier, or better, or just something you think you could sell. · Make a visual version of this invention that is ONE of the following: o an ad for the invention that shows it clearly o a model of the invention o a clear, labeled diagram of the invention · Due March 4, with the essay
 * First Task:

· Same rules as any school essay. Leave out “I”, “me”, “I think”, or “in my opinion.” No contractions: don’t, isn’t, etc. · Make sure your grammar and spelling are correct. Paragraph One – The introduction – get the reader’s attention! · Start with a hook, something memorable. · Introduce the problem you are solving. · Introduce the idea of your invention. · Finish your introduction with your thesis. Decide on ONE of the following: o Funding this product will be very profitable – millionaire option o Purchasing this product is a great idea because. . . – persuading someone to buy the product itself. Paragraph Two – · Start with a transitional phrase from the previous paragraph that leads into your topic sentence about ethos, pathos, or logos. o millionaire option – explain how you’ll use one persuasive appeal in your campaign o for the customer, use one persuasive appeal to convince someone to buy your product. Paragraph Three – same as paragraph two, different persuasive appeal
 * Second Task: Write an essay to persuade a multi-millionaire to bankroll the production of your invention OR to persuade a customer to buy your product.

Paragraph Four – Choice of options · customer option – third persuasive appeal. · millionaire option – rebut an expected argument against this investment. Paragraph Five – Conclusion! · start with thesis restatement! · Reaffirm how wonderful the product or the advertising campaign will be. · Finish with the bigger positive reason for taking this action o customer – how this will be not only an immediately good idea, but a long-term improvement to life, and your whole community, bigger stuff, etc. o millionaire – this will lead to more money, or a better world, etc.

Friday, Feb. 26

 * return movie reviews - discuss grading
 * write essay outline
 * due at end of class