Ad+Essay+assignment

** The essay and the visual are both due on Friday, November 22 **
 * The Brilliant Marketer’s Persuasive Essay **

Marketing Your Invention – Persuasive Essay and Visual Sales Project
 * ** Design a product ** that you think will improve someone’s life, or something you think will sell, even if it isn’t an improvement! (This is your chance to be a callous marketer, and the product needn’t be realistic.)
 * ** Write an essay ** to persuade someone to buy your product.
 * Have a specific audience in mind.
 * Are you writing to the person who will use your product?
 * Are you writing to a multi-million dollar investor who will fund your work?
 * Are you writing to the buyer of a department store who will choose whether or not to stock this item in the store?
 * ** The three body paragraphs of this essay should involve the three Aristotelian persuasive appeals: ethos, pathos, and logos, one appeal per body paragraph. ** It will be stronger if you include two examples in each paragraph.


 * ** Make a visual presentation ** of this invention, also with a specific audience in mind. You may choose from the following ideas:
 * an ad that shows it clearly
 * a model of this brilliant invention
 * a clearly labeled diagram (like a patent drawing)
 * a video version of any of the above


 * 80 pts. – Essay (this may be in standard essay form or in letter form)
 * 20 pts./body paragraph
 * 10 pts. each for intro and conclusion
 * 10 pts. – Outline (you may use the back of this sheet)
 * __ +10 pts. __ – Visual presentation accompanying the essay.
 * 100 pts. total **

** Invention Essay Outline ** What is your invention? Who do you expect to **use** this invention? Who do you expect to **buy** this invention? Who is the audience for this piece of writing?


 * 1) Intro – Wonderful opening line to grab your reader:

(Fascinating prose which leads to)

Thesis:


 * 1) First Appeal: Ethos, Pathos, or Logos
 * 2) First point
 * 3) Second point
 * 4) Second Appeal: Ethos, Pathos, or Logos
 * 5) First point
 * 6) Second point
 * 7) Third Appeal: Ethos, Pathos, or Logos
 * 8) First point
 * 9) Second point
 * 10) Conclusion