H10+-+February+20+-+24

=Monday, February 20= =No School - Presidents' Day= = = =Tuesday, February 21= > Appeals: how the writer/speaker tries to convince his or her audience. > Logos > Ethos > Pathos > > Argument fallacies = = =Wednesday, February 22= >> **Post hoc fallacy** >> **Either. . . or fallacy** >> **Non Sequitir**(Latin: it does not follow) >> **Untrue Premise** >> **Conclusion Does Not Follow** >> drawn from them. >> **Straw Man Fallacy** >> **Misleading Quotation** >> **Unfair Emotional Appeals** >> = = =Thursday, February 23= = = =Friday, February 24=
 * look at literary criticism posters
 * make comments on post-its for poster authors
 * look at posters again to see comments
 * write reflection on how people see this
 * =====The Art of Rhetoric: Aristotle’s Persuasive Appeals Rhetoric:=====
 * Dictionary: the art of speaking and writing effectively
 * Aristotle: the ability, in each particular case, to see the available means of persuasion.
 * an appeal based on logic or reason
 * academic papers, corporate informational documents are logos-driven
 * The reader must ask whether or not the logic follows. Are the statistics skewed or unrepresentative?
 * an appeal based on the character or reputation of the author or speaker or source.
 * Effectively, “I’m a great guy, so you should believe what I’m saying.”
 * Ethos does not concern the veracity (truth) of the argument, just the credibility of its source.
 * Reader needs to consider whether or not the source is credible.
 * appeal based on emotion
 * most advertising is pathos-driven
 * attempts to persuade by stirring the emotions of the audience
 * love, pity, sorrow, fear, greed, lust, etc.
 * does not concern the veracity of the argument
 * the reader needs to consider, “Is the writer simply ‘playing me’?”
 * Hasty generalization – a conclusion based on insufficient or unrepresentative evidence.
 * stereotypes – a hasty generalization about a group
 * False analogy
 * an analogy shows similarities between two different things
 * a false analogy is clearly off base: If we can send a spacecraft to Pluto, we should be able to find a cure for the common cold.
 * vocab warm-up: Greek Roots III
 * 1. from the root LOGY: science, study, account
 * 1) anthropology, n. - study of culture of human beings
 * 2) genealogy, n. – account of the descent of a person or family from an ancestor
 * 3) geology, n. – study of the earth’s history as shown in rock (geo=earth)
 * 4) psychology, n. – science of the mind
 * finish notes on Persuasive Appeals and Fallacies
 * Fallacies, continued . ..
 * post hoc, ergo propter hoc: comes after this, therefore caused by this
 * assumes that one thing that follows another was caused by the first event
 * the assumption is that there are only two options and that one is unsatisfactoryW
 * leaving out a critical part of a controversial proposal
 * When a missing claim is an assertion that few would agree with, the writer is guilty of making a //non sequitir//.
 * If one of the premises is not true, or if the conclusion does not logically follow from the premises.
 * All premises of the argument may be true, but the conclusion cannot logically be
 * Setting up an imaginary or unrealistic opponent who is so weak he can be knocked down by the argument.
 * an oversimplification or outright distortion of the opposing view
 * deliberately misleading a reader with the use of ellipses ( . . .)
 * using only a piece of the original work to skew the meaning
 * **biased language** – diction that chooses words with loaded meaning
 * **ad hominem** (Latin: to the man) – arguing as if the opponent is bad, rather than the opponent’s argument
 * **bandwagon** – everyone does this; therefore, it’s a good idea
 * **red herring** – bringing in an irrelevant issue
 * homework: bring in a print ad
 * get list of propaganda/advertising techniques
 * vocab warm-up
 * =====BIO: life=====
 * =====5. amphibious, adj. – able to live both on land and water=====
 * =====6. antibiotic, n. – a compound or substance that kills or slows down the growth of bacteria=====
 * =====7. symbiosis, n. – the living together in mutually helpful association of two dissimilar organisms=====
 * =====TOMY: cutting, operation involving an incision=====
 * =====8. anatomy, n. – 1. dissection of plants or animals to study them. 2. structure of a plant or animal.=====
 * video ads
 * look at ads
 * get ad analysis sheets
 * work in groups to discuss
 * read Mall passage from Affluenza
 * discuss malls
 * watch "Killing Us Softly" video clip
 * discuss
 * pressure increasing on men recently
 * time to work on Blue Ads sheet?