Advertising+Essay+Notes

Persuasive Advertising Essay Notes Essay – 40 pts. These Notes and Persuasive Appeals Notes – 10 pts. Visual – 10 pts. First Task – · Design a product that you think will improve someone’s life, or something you think will sell, even if it isn’t an improvement. · Make a visual presentation of this invention o an ad that shows it clearly o a model o a clearly labeled diagram · Due with the essay April 13 Second Task: Write an essay to persuade someone to buy your product. Have a specific audience in mind. · Same rules as for other essays. Leave out “I”, “me”, “in my opinion”, etc. · make sure your grammar and spelling are correct. Paragraph One: The introduction – · start with something catchy to get your reader’s attention! · Introduce the problem you are solving. · Describe the invention in the first paragraph. · Finish the intro with your thesis, which may be general, but related to the product. Body Paragraphs (3 – one each for Ethos, Pathos, and Logos) · Make your strongest argument in the last body paragraph, the weakest reason second, and the in-between reason first. · Start with a transitional phrase that leads into your topic sentence about your chosen appeal. (Don’t name the appeal, just convince your reader.) · Give some context for this appeal. How will this product be used in this situation? · Explain how this product is a good thing, using your appeal for this paragraph. · Be convincing! · Follow this pattern for all three body paragraphs. (Keep in mind any advertising techniques.) Paragraph Five – Conclusion · Restate your thesis powerfully, explaining why buying this will help · Explain why, in the grand scheme of things, buying this product is good for some larger group (whole school, whole society, etc.)